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Analyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John Harmon

In this week’s Analyst Corner, John Harmon, Managing Director of Technology Research, presents three insights on China e-commerce dynamics, drawing on data from the recently published China Online Consumer Brand Index (a study by Peking University, supported by Alibaba). Discover which international brands are most popular and what the study’s findings reveal about Chinese consumers’ online shopping preferences.

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RetailTech: AI in Digital Commerce—GenAI Supercharges Retail to Provide a Seamless Shopping Journey

We explore how AI/ML (machine learning) and GenAI (generative AI) are redefining every step of the customer journey in digital commerce—from awareness and consideration to purchase and retention. Discover how retailers can adapt to shrinking consumer attention spans and create seamless, personalized experiences. We cover key topics including digital marketing, retail media, virtual stores and more.

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