What's Inside

China’s Singles’ Day, the largest online shopping festival in the world is just six months away! How will the festival perform against a backdrop of economic and consumer uncertainty, driven by tariffs?

In this China Retail Insights report, we discuss what brands and retailers need to know to prepare for the upcoming festival, offering critical insight on the country’s macroeconomic context and analyzing proprietary survey findings to explore consumer sentiment.

We also present three trends that are set to shape Singles’ Day this year, from a focus on value to technology-enhanced logistics.

Data in this research report include:

• Estimated GMV by e-commerce platform type during Singles’ Day, 2022–2024
• Year-over-year growth in China retail sales on a monthly basis, March 2024–March 2025
• Proprietary survey findings—China-based consumers’ perceptions of the impacts of tariffs on the retail landscape and them personally, and how tariffs will affect consumers’ participation in Singles’ Day 2025
• Manufacturing PMI vs. Non-Manufacturing Business Index in China, April 2024–April 2025

Companies mentioned in this presentation include: Alibaba (Tmall/Taobao), Douyin, JD.com, Pinduoduo

Other relevant research:

• All Coresight Research coverage of Singles’ Day in 2025 and prior years
• Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar
• More reports on tariffs, China retail and festivals/holidays
• US and China E-Commerce—Retail 2025 Sector Outlook: Online Sales To Maintain Strong Growth Momentum
• The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly.